A tale of ignorance, vanity and imaginary superiority - the archenemies of interaction
Author: Nikolay Alamanov
1 Commentries
INTRODUCTION
It could be argued that due to the fact that the tourist dedicates his free time to tourism, he happens to be more critical towards the product than any other customer in any other industry and often acts like a spoiled child, expecting to be the center of attention. For the working man holidays have become a way to become the boss for a change but this very attitude makes the tourist more of a spectator rather than participant in the destination life.
Interaction is a key to better cultural understanding and a source of knowledge the importance and power of which is recognized by authors like Lyotard (1984) and Urry (2002). However, the tourist underestimates the power of knowledge and often shows himself as ignorant, vane and superior, seeing his holiday as a way of simply becoming the powerful figure for a change. Such attitude often causes problems for the host community and poses the question why the benefits of interaction are disesteemed by many tourists?
IGNORANCE
"- What day is it?
- Friday.
- So we are in Lisbon then."
Gillespie (2006) points out that tourist ignorance is ridiculed not only by the local people but by the mass media too. At the same time, the author justifies tourist's ignorance suggesting that everyone has ridiculed tourists at home so when on holiday, a person is somehow afraid to interact because one does not want to be ridiculed himself. Although an interesting point, this statement does not really justify ignorance, it rather comes to prove that it is a constant human companion. It is one of the main reasons why interaction is not seen as something that could increase a person's cultural capital but as something that should be avoided.
VANITY
"I've seen much better things at home."
Another typical human characteristic is vanity. Being the powerful figure on holiday makes the tourist misinterpret the concept of power which leads to the need to differentiate himself from the "inferior" personnel and the local population. Be because of this or the basic human fear of the unknown, of the different, many tourists feel the need to judge everything around them and glorify their home.
Professor Ulrich Beck concurs the existence of such attitude and points out the danger that it poses. Interviewed for the Guardian by Stuart Jeffries (2006) he suggests that such division leads to intolerance and sees the only salvation in "acknowledging difference and the dignity of difference." Vanity creates a barrier which, combined with the misinterpretation of power, leads to division, intolerance and sometimes violence. That is why interaction is important; it is about overcoming the basic territorial instincts and being open - minded instead, being civilized.
SUPERIORITY
"- Hola, amigos!
- I didn't know you speak janitor language!"
Inappropriate jokes like this one could be observed and expected from groups of tourists who have no knowledge of the language spoken in a destination. As already mentioned humans do not like the unknown and instinctively interpret it as dangerous. Attack is the best form of defense, Napoleon says, and this could be an explanation to such profane tourist behavior. Mills (1991: 71) calls it a "fantasy of dominance". It is indeed nothing but a fantasy because self - deceiving will not change the fact that such ignorant people are and will forever stay culturally crippled unless they start to interact and respect the different. Hall and Tucker (2004) introduce the concept of post colonialism giving another example of tourist's imaginary dominance pointing out the way staff and local people are mistreated. Williams (2004) suggests that such dominant attitude causes nothing but tension and is one of the reasons why racism and tourism are sometimes linked.
BENEFITS OF INTERACTION
Higham and Luck (2008) highlight the clear emotional and physical benefits of interacting with the wildlife. Schanzel (2004: 354) finds out himself that people visiting marine life centres gain psychological benefits characterized by positive moods and emotions. The list of interaction benefits with sea animals like dolphins is long.
However, when it comes to tourist interaction with another kind of mammals - humans - the literature mainly focuses on the issues that such encounters lead to (McCool & Moisey, 2001). Clearly tourists could benefit from interaction with other people too; local people could show them the insights and introduce them to experiences that no tour operator can offer. Williams (2004) suggests that trust is the first step towards the benefits of interaction.
CONCLUSION
Ignorance, vanity and the imaginary tourist superiority over the "inferior" staff and local population are the archenemies of interaction, suffocating the benefits that could be extracted from such. Williams (2004) suggests that the solution, the first step towards interaction is trust. This trust should break the barrier of division that leads to intolerance according to Professor Ulrich Beck. He claims that acknowledging difference and the dignity of difference is what open - minded and civilized people do. That is what tourists should do too - being respectful and open - minded would make them better human beings and if the moral reward is not enough and they seek some other reward it must be pointed out that interaction will reveal a whole new world of knowledge and positive experiences in front of them as well.
Bibliography (top 3 sources):
Gillespie, A. (2006), "Becoming Other: from social interaction to self - reflection", Boston: IAP.
Mills, S. (1991), "Discourses of Difference: an analysis of women's travel writing and colonialism", London: Routledge.
Williams, S. (2004), "Tourism: Tourism, development and sustainability", London: Routledge, pp 309-321.
It could be argued that due to the fact that the tourist dedicates his free time to tourism, he happens to be more critical towards the product than any other customer in any other industry and often acts like a spoiled child, expecting to be the center of attention. For the working man holidays have become a way to become the boss for a change but this very attitude makes the tourist more of a spectator rather than participant in the destination life.
Interaction is a key to better cultural understanding and a source of knowledge the importance and power of which is recognized by authors like Lyotard (1984) and Urry (2002). However, the tourist underestimates the power of knowledge and often shows himself as ignorant, vane and superior, seeing his holiday as a way of simply becoming the powerful figure for a change. Such attitude often causes problems for the host community and poses the question why the benefits of interaction are disesteemed by many tourists?
IGNORANCE
"- What day is it?
- Friday.
- So we are in Lisbon then."
Gillespie (2006) points out that tourist ignorance is ridiculed not only by the local people but by the mass media too. At the same time, the author justifies tourist's ignorance suggesting that everyone has ridiculed tourists at home so when on holiday, a person is somehow afraid to interact because one does not want to be ridiculed himself. Although an interesting point, this statement does not really justify ignorance, it rather comes to prove that it is a constant human companion. It is one of the main reasons why interaction is not seen as something that could increase a person's cultural capital but as something that should be avoided.
VANITY
"I've seen much better things at home."
Another typical human characteristic is vanity. Being the powerful figure on holiday makes the tourist misinterpret the concept of power which leads to the need to differentiate himself from the "inferior" personnel and the local population. Be because of this or the basic human fear of the unknown, of the different, many tourists feel the need to judge everything around them and glorify their home.
Professor Ulrich Beck concurs the existence of such attitude and points out the danger that it poses. Interviewed for the Guardian by Stuart Jeffries (2006) he suggests that such division leads to intolerance and sees the only salvation in "acknowledging difference and the dignity of difference." Vanity creates a barrier which, combined with the misinterpretation of power, leads to division, intolerance and sometimes violence. That is why interaction is important; it is about overcoming the basic territorial instincts and being open - minded instead, being civilized.
SUPERIORITY
"- Hola, amigos!
- I didn't know you speak janitor language!"
Inappropriate jokes like this one could be observed and expected from groups of tourists who have no knowledge of the language spoken in a destination. As already mentioned humans do not like the unknown and instinctively interpret it as dangerous. Attack is the best form of defense, Napoleon says, and this could be an explanation to such profane tourist behavior. Mills (1991: 71) calls it a "fantasy of dominance". It is indeed nothing but a fantasy because self - deceiving will not change the fact that such ignorant people are and will forever stay culturally crippled unless they start to interact and respect the different. Hall and Tucker (2004) introduce the concept of post colonialism giving another example of tourist's imaginary dominance pointing out the way staff and local people are mistreated. Williams (2004) suggests that such dominant attitude causes nothing but tension and is one of the reasons why racism and tourism are sometimes linked.
BENEFITS OF INTERACTION
Higham and Luck (2008) highlight the clear emotional and physical benefits of interacting with the wildlife. Schanzel (2004: 354) finds out himself that people visiting marine life centres gain psychological benefits characterized by positive moods and emotions. The list of interaction benefits with sea animals like dolphins is long.
However, when it comes to tourist interaction with another kind of mammals - humans - the literature mainly focuses on the issues that such encounters lead to (McCool & Moisey, 2001). Clearly tourists could benefit from interaction with other people too; local people could show them the insights and introduce them to experiences that no tour operator can offer. Williams (2004) suggests that trust is the first step towards the benefits of interaction.
CONCLUSION
Ignorance, vanity and the imaginary tourist superiority over the "inferior" staff and local population are the archenemies of interaction, suffocating the benefits that could be extracted from such. Williams (2004) suggests that the solution, the first step towards interaction is trust. This trust should break the barrier of division that leads to intolerance according to Professor Ulrich Beck. He claims that acknowledging difference and the dignity of difference is what open - minded and civilized people do. That is what tourists should do too - being respectful and open - minded would make them better human beings and if the moral reward is not enough and they seek some other reward it must be pointed out that interaction will reveal a whole new world of knowledge and positive experiences in front of them as well.
Bibliography (top 3 sources):
Gillespie, A. (2006), "Becoming Other: from social interaction to self - reflection", Boston: IAP.
Mills, S. (1991), "Discourses of Difference: an analysis of women's travel writing and colonialism", London: Routledge.
Williams, S. (2004), "Tourism: Tourism, development and sustainability", London: Routledge, pp 309-321.