Academics in the tourism industry have been trying to predict the tourism decision-making process since the 1970s. However this is a very complex process and several different models exist. The way in which tourists choose the destination where they will travel to, is affected by push and pull factors (Lam, 2006). The push factors can be considered socio-psychological motivations that make the traveller want to travel; these include escape and adventure. Pull factors on the other hand are the aspects that attract the traveller to a particular destination. These can be tangible or intangible such as food, attractions, climate and culture. Measuring the push and pull factors has been largely used when studying tourist motivations (Decrop 2006)
In the case of tourism in Bali, Reindrawati (2008) studied the impacts of the 2002 terrorist attack on the perceptions of young Australian tourists visiting the tropical island. One third of the tourists visiting Bali before the terrorist attacks were Australians and as a consequence of the 'Bali blast' 187 lost their lives. Reindrawati (2008) surveyed 200 Australian University students after the bombings and found that out of the 200 who filled the questionnaires 47 per cent would not travel to Bali because of the fear of terrorist attacks.
For the purpose of this study, Finnish young travellers risk perceptions were briefly analysed and compared to the findings from the existing literature. Eight short structured interviews consisting of three questions were conducted. The first question enquiring information about which popular tourist destination the interviewee considers as risky, for which the most popular answer was New York City (4), followed by India (2), Bali (1) and Israel (1).
Even if the respondents were requested to mention a destination that was considered unsafe, terrorism was not mentioned among the reasons not to travel to the chosen location. Even though the primary research was limited it can be concluded that the level of concern for terrorism among young independent Finnish travellers is rather low.
Lam T., Hsu C. (2006) Predicting behavioural intention of choosing a travel destination, Tourism Management, Vol. 27, pp. 589-599
Reindrawati D. (2008), The Impacts of the Bali Blast: Assessing Young Australians' Perceptions and Intent to Travel, Available from http://www.journal.unair.ac.id/
filerPDF/04-Dian%20Yuli-the%20impacts%20of%20bali%20blasts.pdf [Accessed 20 April 2010]
Sönmez S., Apostolopoulos Y., Tarlow P. (1998) Tourism in Crisis: Managing the Effects of Terrorism, Journal of Travel Research, Vol. 38, pp 13-18