Morals over The Pink Pound, is holiday choice restricted by sexuality?
Author: Simon Brooks
4 Commentries
Abstract:
Despite the power of 'The Pink Pound', particularly within the tourism, certain destinations still perceive homosexuality as being immoral. This report focus's on whether a destinations decision to pick 'morals' over 'The Pink Pound' ultimately results in a restricted holiday choice for homosexual tourists.
Key Words:
- 'Pink Pound', Homophobia, Gay Tourism
Discussion Paper:
In Britain, Six per cent of the population, or about 3.6 million, are either gay or lesbian (Campbell, 2005). Although this may seem like a relatively small amount in a population of 60 million, studies into the spending habits of the homosexual community has meant that this figure, particularly in the leisure, entertainment and tourism industry is hugely significant.
As an industry, Brassington describes how the holiday/ tourism market lends itself to gay targeting by both mainstream and specialised companies (Brassington, 2006). Pritchard strengthens this argument, discussing how an estimated 5- 25 million gay men and women spend more than 10 billion dollars a year on travel products. She also describes how according to the International Gay Travel Association, its members book over a billion dollars worth of airline tickets a year (Pritchard, 1998). According to a survey conducted by Mintel, in 2003, gay travelers reported spending 25% more on leisure travel than heterosexual travelers, and 96% of respondents had taken at least one, short leisure trip in the previous year, compared to just 56% of mainstream/ heterosexual travelers (Mintel, 2003) However, despite the growing significance of 'The Pink Pound' in modern living, certain destinations still view homosexuality as immoral and refuse to accept the potentially huge economic benefit that homosexual tourism can offer. Does this refusal of 'The Pink Pound' restrict the choice in holiday destination for the homosexual tourist?
When looking at anti- gay holiday destinations, Knell describes how in Egypt, laws on public morality are used against gay people and mean they live under continual threat of harassment and imprisonment (Knell, 2010). Saleh strengthens this by describing how in 2004 Egypt was criticised for its treatment of homosexuals by the New York- based Human Rights Watch (Saleh, 2004). Egypt, however, is not the only holiday destination that chooses religion and morals over the 'Pink Pound'. Despite their liberal appearance, many Caribbean resorts can also be extremely unwelcoming towards gay tourists (Pritchard, 1998). Padgett confirms this in an article for Time Magazine, suggesting that due to its rampant violence against gays and lesbians, Jamaica is becoming the most homophobic place on earth (Padgett, 2006).
Pro- gay holiday destinations include places such as Sydney. Sydney as a destination has become positioned by the gay tourism industry as a place of origin for gay men, and a 'Gay Homeland' in the South Pacific (Waitt, 2006). Markwell develops this by suggesting that the recent emergence of Sydney as 'The Gay Capital of the South Pacific' is largely down to the growth and development of the Sydney Gay and Lesbian Mardi Gras and the rapid diversification of the Australian gay and lesbian tourism industry (Markwell, 2002). In an article for The Independent in 2001, Boggan described how London was in the process of attempting to take over from Sydney and San Francisco in an attempt to become the gay capital of the world. He predicted that in achieving this, it could net the city £1bn a year from 'The Pink Pound', increasing on existing tourism officials estimates that gay visitors to London already generated £800m in income (Boggan, 2001).
When conducting research into the motivations behind homosexual travel, Cliff indicated that 29.3% of respondents perceived 'the opportunity to have sex' as being of most important, with 35.3% of respondents suggesting that this was fairly important to them in their holiday experience (Clift, 1999). This alone makes visiting none- gay friendly destinations such as the examples of Egypt and Jamaica incredibly difficult, unless the traveler was to modify their behavior accordingly (Hughes, 2002). Pritchard emphasises the importance of safety when gay tourists are selecting a destination to visit. She suggests that the homosexual tourist is more inclined to make repeat visits to a destination rather than risking visiting a place that they might feel unwelcome, or discriminated against (Pritchard, 2000).
Through looking into destinations that both accept homosexuality and reject it, an insight into whether or not the sexual orientation of a person restricts their holiday choice has been given. The existing literature along with the primary research conducted highlight what the average homosexual male looks for in a holiday, and aspects of a holiday/ holiday destination that are important to them. The underlying consensus was the desire to feel safe and not face prejudice from people around them because of their sexuality. With this in mind, along with other key factors highlighted, there appears to be a strong argument suggesting that despite the power of 'The Pink Pound', the choice of holiday destination for a gay man is restricted, particularly when comparing the needs of the homosexual tourist to the morals and beliefs of a homophobic destination.
Clift, S & Forrest, S. (1999). Gay men and tourism: destinations and holiday motivations. Tourism Management. 20 (1), 615- 625.
Hughes, H. (2002). Gay men's holiday destination choice: a case of risk and avoidance. International Journal of Tourism Research. 4 (4), 299- 312.
Pritchard, A, Morgan, N & Sedgely, D. (1998). Reaching out to the gay tourist: opportunities and threats in an emerging market segment. Tourism Management. 19 (3), 273- 282.
Despite the power of 'The Pink Pound', particularly within the tourism, certain destinations still perceive homosexuality as being immoral. This report focus's on whether a destinations decision to pick 'morals' over 'The Pink Pound' ultimately results in a restricted holiday choice for homosexual tourists.
Key Words:
- 'Pink Pound', Homophobia, Gay Tourism
Discussion Paper:
In Britain, Six per cent of the population, or about 3.6 million, are either gay or lesbian (Campbell, 2005). Although this may seem like a relatively small amount in a population of 60 million, studies into the spending habits of the homosexual community has meant that this figure, particularly in the leisure, entertainment and tourism industry is hugely significant.
As an industry, Brassington describes how the holiday/ tourism market lends itself to gay targeting by both mainstream and specialised companies (Brassington, 2006). Pritchard strengthens this argument, discussing how an estimated 5- 25 million gay men and women spend more than 10 billion dollars a year on travel products. She also describes how according to the International Gay Travel Association, its members book over a billion dollars worth of airline tickets a year (Pritchard, 1998). According to a survey conducted by Mintel, in 2003, gay travelers reported spending 25% more on leisure travel than heterosexual travelers, and 96% of respondents had taken at least one, short leisure trip in the previous year, compared to just 56% of mainstream/ heterosexual travelers (Mintel, 2003) However, despite the growing significance of 'The Pink Pound' in modern living, certain destinations still view homosexuality as immoral and refuse to accept the potentially huge economic benefit that homosexual tourism can offer. Does this refusal of 'The Pink Pound' restrict the choice in holiday destination for the homosexual tourist?
When looking at anti- gay holiday destinations, Knell describes how in Egypt, laws on public morality are used against gay people and mean they live under continual threat of harassment and imprisonment (Knell, 2010). Saleh strengthens this by describing how in 2004 Egypt was criticised for its treatment of homosexuals by the New York- based Human Rights Watch (Saleh, 2004). Egypt, however, is not the only holiday destination that chooses religion and morals over the 'Pink Pound'. Despite their liberal appearance, many Caribbean resorts can also be extremely unwelcoming towards gay tourists (Pritchard, 1998). Padgett confirms this in an article for Time Magazine, suggesting that due to its rampant violence against gays and lesbians, Jamaica is becoming the most homophobic place on earth (Padgett, 2006).
Pro- gay holiday destinations include places such as Sydney. Sydney as a destination has become positioned by the gay tourism industry as a place of origin for gay men, and a 'Gay Homeland' in the South Pacific (Waitt, 2006). Markwell develops this by suggesting that the recent emergence of Sydney as 'The Gay Capital of the South Pacific' is largely down to the growth and development of the Sydney Gay and Lesbian Mardi Gras and the rapid diversification of the Australian gay and lesbian tourism industry (Markwell, 2002). In an article for The Independent in 2001, Boggan described how London was in the process of attempting to take over from Sydney and San Francisco in an attempt to become the gay capital of the world. He predicted that in achieving this, it could net the city £1bn a year from 'The Pink Pound', increasing on existing tourism officials estimates that gay visitors to London already generated £800m in income (Boggan, 2001).
When conducting research into the motivations behind homosexual travel, Cliff indicated that 29.3% of respondents perceived 'the opportunity to have sex' as being of most important, with 35.3% of respondents suggesting that this was fairly important to them in their holiday experience (Clift, 1999). This alone makes visiting none- gay friendly destinations such as the examples of Egypt and Jamaica incredibly difficult, unless the traveler was to modify their behavior accordingly (Hughes, 2002). Pritchard emphasises the importance of safety when gay tourists are selecting a destination to visit. She suggests that the homosexual tourist is more inclined to make repeat visits to a destination rather than risking visiting a place that they might feel unwelcome, or discriminated against (Pritchard, 2000).
Through looking into destinations that both accept homosexuality and reject it, an insight into whether or not the sexual orientation of a person restricts their holiday choice has been given. The existing literature along with the primary research conducted highlight what the average homosexual male looks for in a holiday, and aspects of a holiday/ holiday destination that are important to them. The underlying consensus was the desire to feel safe and not face prejudice from people around them because of their sexuality. With this in mind, along with other key factors highlighted, there appears to be a strong argument suggesting that despite the power of 'The Pink Pound', the choice of holiday destination for a gay man is restricted, particularly when comparing the needs of the homosexual tourist to the morals and beliefs of a homophobic destination.
Clift, S & Forrest, S. (1999). Gay men and tourism: destinations and holiday motivations. Tourism Management. 20 (1), 615- 625.
Hughes, H. (2002). Gay men's holiday destination choice: a case of risk and avoidance. International Journal of Tourism Research. 4 (4), 299- 312.
Pritchard, A, Morgan, N & Sedgely, D. (1998). Reaching out to the gay tourist: opportunities and threats in an emerging market segment. Tourism Management. 19 (3), 273- 282.